If you’re already selling on platforms like Amazon or Flipkart, you’re ahead of many. You’ve figured out product sourcing, logistics, and how to list and sell.
But here’s a question most sellers miss:
“Why don’t I have my own website?”
In 2025, only selling on marketplaces is not enough. Smart sellers are building their own online stores — not to replace Amazon or Flipkart, but to grow beyond them.
And in this post, I’ll tell you exactly why having your own website is a smart move (and easier than you think).
Selling on Marketplaces is Great, BUT…
Amazon, Flipkart, Meesho, etc. are amazing for:
- Instant customer reach
- Built-in trust and traffic
- Easy payment and logistics
But they also come with:
- High commissions and fees
- Zero control over your branding
- No direct customer relationship
- Price wars and listing hijacks
- You’re just a “seller”, not a brand
So while marketplaces help you start — your growth depends on your own platform.
7 Reasons Amazon & Flipkart Sellers Should Also Have a Website
1. You Build Your Own Brand
When customers buy on Amazon, they often don’t even remember your brand name.
But on your website, your logo, colors, story, and voice become memorable.
You’re no longer just “Fulfilled by Amazon.”
You’re YourBrand.com
2. You Own the Customer Relationship
On marketplaces, the customer is theirs. You don’t get phone numbers, emails, or even repeat sale opportunities.
But through your website, you can:
- Collect emails and build a customer list
- Offer loyalty rewards or discounts
- Send updates, new offers, and re-engagement messages
💡 Long-term profits come from repeat buyers, not one-time shoppers.
3. No Commission Fees = More Profit
Marketplaces charge:
- Commission on each sale
- Storage fees (if using FBA)
- Advertising spend
On your own website:
- You pay only for payment gateway (Razorpay, PayU, etc.)
- No extra commission per sale
- You keep more of your margin
Even 10% saved per order adds up fast.
4. Run Your Own Offers, Bundles & Campaigns
Want to:
- Offer “Buy 2, Get 1 Free”?
- Create custom combos?
- Show customer reviews?
- Run a limited-time flash sale?
Most of this is either impossible or limited on marketplaces.
But with your own store — it’s your rules, your offers.
5. Better Visibility on Google
Your website can appear in:
- Google Search
- Google Shopping
- Local search results (with Google Business Profile)
Marketplaces don’t always let your product page rank — they take the SEO juice.
Your own site builds organic traffic for long-term growth.
6. Leverage WhatsApp, Instagram & Social Media
Ever tried linking a product in an Instagram story or a WhatsApp message?
Sending people to your Amazon page:
- May confuse them
- Doesn’t build brand memory
- Can lose them in the crowd
But sending them to your own site is:
👉 Cleaner
👉 More branded
👉 Easier to track
“Your website becomes your digital shop — open 24/7, from your mobile bio.”
7. Plan for the Future — Scale with Freedom
Marketplaces are great to start. But what if:
- Amazon suspends your account suddenly?
- A competitor underprices you?
- You want to go international?
- You want to sell wholesale or launch a new product?
With your own website, you’re not dependent on anyone.
You can scale on your own terms.
But I’m Already Busy With Amazon. Isn’t a Website Too Much Work?
Nope. Not anymore.
Today, tools like:
- Shopify (quick setup, paid)
- WooCommerce with WordPress (fully customizable, budget-friendly)
…make it easy to launch a website in less than a week.
And if you don’t want to build it yourself?
That’s what Eco Web Craft is for 😉
What You Can Do With Your Website
- Accept orders via UPI, Cards, Wallets (Razorpay, PayU)
- Show all your product categories
- Build a catalog for bulk buyers
- Add customer reviews & social proof
- Run ads to your store directly
- Integrate with Shiprocket, Delhivery, or India Post
- Add WhatsApp buttons for support
It’s easier than you think, and it’s 100% worth it.
Real-World Example
Let’s say you sell handmade copper bottles on Amazon.
Now imagine:
- Creating a brand name like “Copperly”
- Launching copperly.in
- Showing your story, your factory, your reviews
- Selling directly with full margins
- Offering custom engraving on your website only
- Running an Instagram ad that leads to your home page
Within 6 months, you could build a real D2C brand, not just a seller account.
Final Thoughts
Marketplaces are where you start.
Your website is where you scale.
“Don’t just build your products. Build your brand.”
The best part? You can do both — sell on Amazon and sell on your own site.
And in 2025, with more competition, smarter buyers, and better tech — it’s the perfect time to start.
Want to Launch Your Brand Website?
At Eco Web Craft, we help Indian marketplace sellers launch fast, mobile-friendly, and profitable websites.
Whether you’re a solo seller or a small manufacturer — we’ve got the tools and expertise to make it happen.
